An old handwritten recipe, the ink soft with age. Inside the O, a few words of the ink line in black and white.

Writing · The Tenon · one piece a month

The thinking behind the work.

The Tenon takes its name from the hidden piece that holds a joint together. It is about the parts of a change nobody sees, and why they decide whether it lasts.

If you want to know how I think before you decide whether to work with me, start here.

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Supermarket shelf at eye level with one empty space.

The Tenon

Your Customers’ AI Agents Already Have a View of Your Brand

AI agents take habit out of how people choose a brand. It does not disappear. It moves up a level, into the agent, and a handful of models sit underneath almost every agent.

1 Nov 2026