An iron gate standing open in a stone room, daylight and grass beyond. Inside the O, the edge of the gate against the light in black and white.

Founder · Cecilia Weckström

The practice is new. The work is not.

I run Oxime Partners: strategy for consumer brands, built so the company owns it. Marketing is usually the way in. I also write The Tenon, one piece a month.

Twenty-five years of conditions, recorded

2001 to 2026The LEGO Group: from near-bankruptcy through the turnaround and the growth that followed.
6 functionsLeadership across six functions of the LEGO Group, most built before they could be run.
8 yearsIn the UN system before that: watching well-intentioned programmes vanish when funding cycles ended.
Two lensesProduct design at Central Saint Martins; the TRIUM Executive MBA (HEC Paris, NYU Stern, LSE).

In my words

I joined the LEGO Group in 2001 as it was heading toward bankruptcy and stayed twenty-five years, leading six functions I mostly had to build before I could run them. I was on the hook for the outcome each time. I ran what I built: carried the budgets, beat the targets, and handed over systems that still run today. All those years I was building things a brand owns, and I saw what happened to everything it rented.

The name and the mark.

I named the practice after a piece of chemistry. An oxime is an antidote that does not do the body’s work for it: it restores an enzyme the body already has, so the body can do the work itself.

The mark is an O with a small x raised beside it. The O is clarity, a lens on what is true. The x is what compounds.

Write to me

The shorter route is an email.

The full story, the writing and the speaking live at ceciliaweckstrom.com.

Start the brief

or write to hello@oximepartners.com