Advisory · B2C brands · Founded on 25 years inside the LEGO Group

Most reinventions work once.

Oxime Partners builds the operating models, ways of working and leadership systems that keep working after I leave.

Sound familiar?

Five sentences I hear from senior leaders. If one of them is yours, we should talk.

“We need the board to say yes.”

A coherent story, the numbers and the sequence that get your decision makers aligned and the funding released.

“We know something has to change. We can’t yet say what.”

An honest read of your business, where the real levers sit, and what to do in what order.

“One thing isn’t working.”

A bounded piece of work on a named problem: how to structure social media, how to approach D2C, how to set up a team.

“The strategy is clear. It just doesn’t happen.”

The operating model, decision making and ways of working that let a good strategy survive contact with your company.

“I need someone to think with.”

A sparring partner for the big decision, the deliverable, the roadblock. Senior judgement on demand, with no project attached.

The problem

Most consulting rents you capability. It walks out when the consultants do.

Your strategy is sound. The company still can’t move on it. That gap is not a strategy problem: it is the system underneath, and it can be built.

What I build →

What held after I left

Seven leadership roles, six functions, the LEGO Group, 2001–2026

300M

DKK of incremental revenue from marketing experimentation infrastructure, in its first year.

20+

markets still running that system, three years after I moved on.

40M+

monthly users on a consumer platform rebuilt from dysfunction.

The Tenon · the practice’s thinking, in public

No account layers. No juniors learning on your budget. You get me, and only me.

Most reinventions work once. I build the ones that keep working. Start with the diagnosis, continue only if it says so.